King.com filed 1 patent covering Monetization.
The application details a system for automatically detecting when players become stuck in games like Candy Crush Saga and generating social distress signals to alert friends. After a threshold of failed attempts, the technology triggers notifications designed to drive re-engagement and support viral growth through the social network.
The single Monetization patent transforms player frustration into an automated viral mechanism. When someone gets stuck in Candy Crush Saga after repeated failures, the system detects the struggle and sends alerts to their friends without any manual request from the player. This removes the friction of having to ask for help explicitly, instead turning every failure state into a programmatic trigger for social notifications. The approach converts what would typically be a point of player dropout into an opportunity for re-engagement through the social graph, with friends potentially returning to assist or being drawn back into the game themselves.
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