Gna received 1 granted patent this quarter in the AI & Machine Learning category.
The patent covers a machine learning system designed to cluster game players based on their behavior patterns. This clustering technology enables game developers and publishers to deliver more precise targeted marketing and advertising to specific player segments.
The single AI & Machine Learning patent centers on player segmentation for marketing purposes. Rather than targeting players by traditional demoGraphics like age or location, the system uses automated machine learning to group players based on how they actually play games. By analyzing gameplay patterns and in-game actions, it creates behavioral clusters that let advertisers reach players most likely to respond to specific types of game promotions.
All data sourced from USPTO patent filings. Google Patents may take several weeks to index recent publications. If a link is unavailable, search for the patent number at USPTO Patent Public Search.