Adeia filed 3 patents this quarter across Monetization (1), Cloud Gaming (1), and AI & Machine Learning (1).
The Monetization patent covers dynamic ad insertion that adjusts supplemental content timing based on player satisfaction and engagement metrics. Cloud_gaming technology enables targeted video ad placement by swapping cutscenes during non-interactive gameplay moments while accounting for player data and network conditions. The AI & Machine Learning application describes a system using relationship graphs and LLMs to generate dynamic NPC personality responses throughout game worlds.
The Monetization patent tackles a common problem in game advertising: poor timing destroys both player experience and ad effectiveness. This system monitors player mood and attention levels in real-time, then schedules ads when players are most receptive rather than at fixed intervals. After a player completes a challenging level, the system might show upbeat promotional content, while a failure could trigger comfort-themed ads. The approach avoids inserting ads during high-engagement moments where players would simply ignore them.
Cloud gaming presents unique opportunities for ad insertion that don't exist in traditional downloaded games. This patent describes technology that swaps cutscenes for targeted video advertisements at the encoder level, using game state data and network quality information to select appropriate ads. The system operates on the Streaming server itself rather than requiring integration with game client code, allowing ads to appear seamlessly during non-interactive moments without disrupting gameplay.
A single AI and machine learning patent addresses the challenge of making non-player characters feel reactive throughout an entire game world. The system combines relationship graphs with large language models to generate contextually appropriate dialogue for any NPC, not just the handful of characters that developers manually script. Knowledge constraints tied to player progression and relationship strength prevent characters from revealing information the player shouldn't know yet or responding with content outside their domain expertise.