← AI & Machine Learning

July 2026

AI & Machine Learning

Filed Patents 12 patents

Overview

This month saw 12 AI and machine learning patent filings across 7 companies: EA (3), Sony (3), Nvidia (2), Hasbro (1), Rpg Fun (1), Microsoft (1), and Unity Technologies SF (1).

The patents cover AI systems that generate game content in real time, from EA's sensory-aware NPCs and procedural level generators to Microsoft's GPT-powered narrative design tools and Rpg Fun's autonomous game master engine. Sony filed patents for AI-driven character creation using body movements, delegatable game-playing agents, and eye-tracking systems that adjust gameplay based on player attention. Nvidia's filings describe AI methods for generating synthetic videos and realistic character animations, while Hasbro patented an AI referee for validating generative responses in trivia games and Unity Technologies filed for privacy-preserving player profiling systems.

Company Activity

EA received 3 patents addressing different aspects of game AI and content generation. The first introduces NPCs that respond only to stimuli they could realistically perceive, such as sounds within earshot or objects in their line of sight, rather than accessing the entire game state. A second patent describes a neural network system that learns patterns from existing game levels and generates new ones according to designer-specified parameters like difficulty, size, and structural symmetry. The third replaces traditional animation libraries with a system that generates character movements on the fly by sampling from learned motion distributions, freeing runtime memory from storing pre-recorded animations.

Sony received 3 patents centered on personalization and player control. One combines motion capture of a player's real body movements with AI-generated visuals guided by text descriptions, producing game avatars that reflect both how someone moves and how they want to look. Another allows players to hand off gameplay sessions to AI agents while setting explicit boundaries on which actions the bot can perform, creating a permission layer over autonomous play. The third uses eye-tracking hardware to detect where players focus their attention and modulates audio, visuals, and other content dynamically based on inferred engagement levels.

Nvidia received 2 patents related to generative models for animation and video. The first separates visual appearance from movement timing within a video generation system, allowing independent control over what appears on screen and how it moves. The second trains virtual characters using both precise motion-tracking objectives and flexible distribution-matching rewards simultaneously, producing AI-controlled agents that replicate realistic movement while adapting to novel scenarios.

Rpg Fun received 1 patent for a game engine that functions as an AI dungeon master, generating worlds, stories, and mechanics entirely during play without any pre-authored content. The system uses a technique called Associative Retrieval Augmented Generation to query game state information directly, while a dual-oracle design handles immediate player responses separately from longer-term world-building tasks.

Microsoft received 1 patent for a system where generative AI assists designers during development and continues generating content during live gameplay based on player behavior. The approach creates a feedback loop in which player engagement metrics automatically influence subsequent iterations of the game without requiring explicit input or surveys.

Unity Technologies SF received 1 patent for an on-device machine learning system that builds player interest profiles from gameplay behavior without transmitting raw activity data off the device. The profiling model runs locally within the game engine, sending only abstracted preference summaries for use in ad targeting or content recommendations.

Hasbro received 1 patent for an AI validation system designed for trivia gameplay. Independent AI models sit between the player interface and generative AI responses, checking answers against pre-loaded context to catch factual errors or rule violations before they affect the game.

Patent Sources (12)

All data sourced from USPTO patent filings. Google Patents may take several weeks to index recent publications. If a link is unavailable, search for the patent number at USPTO Patent Public Search.

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